2025 Pirelli National Sportbike Championship
CFMOTO Competes in sportbike FOR THE FIRST TIME
Competing at a national level in conjunction with the British Superbike Championship, the Pirelli National Sportbike Championship consists of 10 action-packed rounds broadcast live on TNT Sports.
CFMOTO 675sr-r
The racing partnership sees CFMOTO enter the highly competitive British racing circuit for the first time, with the new 675SR-R which was launched internationally in Portugal in February 2025.
The aerodynamic-inspired design, smooth lines and aggressive form of the 675SR-R make this machine a top contender for the British Sportbike Championship. The 675 engine guarantees a max speed of 220km/h and 0-100 in 3.6 seconds.
CFMOTO is a global powersports manufacturer renowned for delivering high-quality, innovative, and affordable vehicles built for both performance and adventure. Founded in 1989, this Chinese company has grown into a worldwide brand with a presence in over 100 countries. Their diverse range includes ATVs, UTVs, SSVs and motorcycles.
Meet the Team
George Beale, Team Principal
George is a renowned figure in the motorcycle world, celebrated for his meticulous work in restoring and replicating legendary machines, and for heading up one of Europe’s largest private racing teams from 1976 to 1981.
With a career spanning decades, George has built up a reputation as one of Europe’s leading specialists in historic motorbikes and as a passionate team owner and manager who has worked with teams across the globe .
Eddie Roberts, Racing Director
Eddie is an ex-professional motorcycle racer with a history of winning races and dedication to the sport. Eddies career has included working as Global Racing Manager for Pirelli, starting up Competition Logistics Ltd to distribute tyres to the WSB and BSB paddocks and being the official importer of Krämer Motorcycles to the UK market, which has now grown and developed into Moto Twelve Ltd.
Alongside managing the team, Eddie also works with MSV as Rider Representative at Bennetts British Superbikes (BSB).
Riders
Joe Collier (No.10)
Joe Collier (No.10)
Joe Collier (No.10)
Adon Davie (No.38)
Joe Collier (No.10)
Joe Collier (No.10)
